If travelling from London take the M25, then the M3, M27 and A31 to Ringwood. From Ringwood, follow the A338 (Wessex Way), to the Bournemouth West Roundabout.
From the Bournemouth West Roundabout take the first exit and follow the brown signs to the BIC. Continue along Exeter Road to the next roundabout. Take the first exit into Westover Road. The Pavilion car park (pay & display) is on the left.
From the North and West head for the A31 / A338 junction (Ashley Heath) just outside Ringwood, taking the A338 (Wessex Way) to Bournemouth. Then follow the directions from the Bournemouth West Roundabout.