Take the M25, then the M3, M27 and A31 to Ringwood. From Ringwood, follow the A338 (Wessex Way), to the Bournemouth West Roundabout.
From the Bournemouth West Roundabout:
Take the first exit and follow the brown signs to the BIC. The BIC multi-storey car park is off the roundabout at the bottom of Priory Road.
From the North and West:
Head for the A31 / A338 junction (Ashley Heath) just outside Ringwood, taking the A338 (Wessex Way) to Bournemouth. Then follow the directions from the Bournemouth West Roundabout.
The car park at the BIC (650 spaces) is Pay and Display and is open to our customers and the general public. There are also many other car parks within walking distance including the Bournemouth Pavilion car park (185 spaces). Visit the Bournemouth Pavilion Parking page for more information.